As we further plan out our film, we realize that we hadn't really given much thought to a target audience. Having a target audience will drive us to make almost every decision in our film. Given the quasi "love story" basis for our film and the age of the characters, we decided that teenagers would be the best audience to target. It's actually perfect because we are teenagers ourselves and therefore know exactly what people of our kind enjoy.
In trying to appeal to the widest base possible while still having a target in mind, we decided to not just aim for teenage girls with the love story aspect but also appeal to teenage boys. In order to do so, we know that we will have to make our film humorous and quirky. Go too quirky that we teeter on the "dumb" portrayal and we lose a lot of our female audience. Go too cute that it becomes a "chick flick" and we isolate the male audience as well. Given that all of us are female, we turned to the teenage boys in our life to ask them for their opinions. We of course went to our male classmates as well as my 19 year old brother and got some well-constructed input. As we started to piece together a precise script, it looks as though we are going to be able to pull this off. I can't wait to start filming!
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